Counted our internal tools last month. Scripts, dashboards, calculators, templates.
About a dozen of them.
Asked the team: which ones are keeping clients, which ones are attracting new ones, and which ones are earning money?
About half got a confident answer. The rest got silence and then "it's useful though."
Useful for who? Useful how? Useful enough to maintain?
Now we have a rule. Every tool gets one label: retain, attract, or earn. No label, no maintenance hours.