Tools & Downloads
Free tools to evaluate your digital presence
Free tools, assessments, and guides to help you understand and improve your digital presence.
Creative Hypothesis Builder
Turn a design interview and competitor research into a testable creative hypothesis that guides every design decision.
Digital Maturity Assessment
Find out which of the four stages of digital maturity your business is at — and what investment makes sense at your stage.
Three Functions of a Website
Find out whether your website is doing one job or three. Most businesses only use a third of their website's potential.
Is Your Website an Asset or an Expense?
Answer 15 questions about how your business finds customers and handles enquiries, and see whether your website is an asset or an expense.
Website Brief Generator
Answer a few questions about your business and goals. Get a ready-to-use prompt that generates a professional website brief or PRD using ChatGPT.
Website Health Scorecard
Rate your website across five pillars of value — economic, brand, organisational, operational and strategic. A 15-minute diagnostic.